On February 7, Chongqing Liangjiang New District Industrial Operation Co., Ltd. (hereinafter referred to as: Liangjiang Production and Transportation Company) and Shenzhen Qianhai Planet Program Culture Technology Co., Ltd. (hereinafter referred to as: Qianhai Planet Program Company) signed a cooperation agreement on the "World Lijia Happy Planet" project to promote the well-known national IP "Happy Planet" to settle in Chongqing Liangjiang New District with its related cultural industries.

Signing ceremony site

"Happy Planet" is China's first children's science fiction drama. Since 2004, it has produced and broadcasted five films with a total of 256 episodes. It is the collective memory of the "post-90s" and "post-00s" generations. It has now developed into a covering film and television, entertainment, Multiple "national IP" in the fields of culture and tourism, science and technology ". The "World Lijia Happy Planet" project will become the IP's first large-scale comprehensive cultural tourism project in southwest China. The main body is a world-leading spherical performing arts science fiction complex, which will be built into a "Happy Planet" theme park.

Jing Hao, CEO of Qianhai Planet Project and chief director of the sixth part of "Happy Planet", said that at present, the sixth part of "Happy Planet" is in the process of preparation. The "World Lijia Happy Planet" project will also set up an exclusive film and television shooting base in Lijia District of Liangjiang New District, and will gradually settle in Lijia District with the upstream and downstream enterprises in the chain of editing, production, post-production, literary creation, performing arts, media, etc.

In the signing of the cooperation framework of this project, the two sides fully introduced their respective advantages based on the principles of common development, complementary advantages and mutual benefit, and carefully demonstrated the market model of the project. overall consideration of project funds and future commercial operations and other issues, jointly plan a new blueprint for development, providing a solid foundation for the later landing of the project.

"Creating a platform for the dissemination of Chinese culture through entertaining and entertaining, and adopting market-oriented thinking for promotion and operation, can enable young people to better understand and feel the development potential of Chinese culture." Liu Shunwei, general manager of Liangjiang production and Transportation Company, said that the "World Lijia Happy Planet" project will create a city landmark with cultural elements of Liangjiang, further enhance the cultural connotation of the city, and stimulate the new vitality of the cultural industry with new business type.