Chongqing North Railway Station, as a comprehensive transportation hub integrating multiple modes of transportation, opens the "people following the crowd" mode every holiday, and the single-day passenger flow frequently hits record highs. The surging crowd brings strong consumer demand, which stimulates the new business model of Chongqing North Railway Station to accelerate the transformation from "transit consumption" to "purposeful consumption.

Faced with this potential business opportunity, Liangjiang Production and Transportation Company anchored the revitalization target, went deep into Bei Guang Shen and other places to learn advanced experience in railway station asset operation, and planned a new mode and method for the operation of the commercial project in front of Chongqing North Railway Station Square.

"Happy Platform": Upgrade Consumption New Scene

"Speaking, there is a feeling full of youthful vitality." During the summer vacation, young backpackers will always be seen at the arrival of Chongqing North Station. They claim to be "special forces for tourism": clocking in 20 scenic spots 24 hours a day, with a limit of "city walk" 50000 steps. For them, "just say it" is "the appearance of youth".

Romantic Two Rivers-Happy Platform (Effect Chart)

To revitalize idle assets, it is indispensable to seize the heart of this group of new consumer forces. Since April this year, the team of the production and transportation company has led a team to inspect the commercial operation of railway stations in many places. It has held many talks and conducted on-site surveys with companies such as Bora New Media and Happy Post Station. Finally, it has launched projects such as Chang 'an New Media Center and "Happy Platform" Wen Lu Wen Chuang.

The railway station is the window and image of every city. The commerce in front of the railway station can not only be rich and attractive, but also become a consumption destination. As a result, a new destination consumption scene with the theme of "a trip that comes as soon as possible"-"romantic two rivers, happy platform" came into being. "Upgrading the new consumption scene is conducive to attracting young and fashionable consumers and enhancing the commercial atmosphere of Chongqing North Railway Station project, thus increasing the project rental revenue and achieving the purpose of revitalizing the existing assets." The relevant person in charge introduced.

Romantic Two Rivers-Happy Platform (Effect Chart)

It is understood that the "Romantic Two Rivers Happiness Platform" will open up a brand-new scene of Chongqing North Station. The overall design adopts the concept of "container block", which is currently popular with young people. It will present a public creative commercial comprehensive space integrating large-scale clock-in devices, ground graffiti, characteristic signs and city-level landscape platforms.

At present, part of the theme scene of "Happy Platform" of Chongqing North Railway Station has begun to take shape and is expected to be fully completed and put into operation in September this year.

"Live broadcast base": to create a new position of consumption

Liangjiang New District, as the "main battlefield" for the development of Chongqing's automobile industry, has gathered a number of leading enterprises of intelligent network-linked new energy vehicles such as Chang 'an and Selis. The production and transportation companies have focused on the automobile industry and joined hands with Bora New Media Company to build a live automobile broadcast base to promote the utilization of Chongqing North Station's existing resources.

Changan Qiyuan official studio screen

"Ladies and gentlemen, welcome to Chang 'an Qiyuan's official live broadcast room. In the upper left corner, pay attention to the anchor and don't get lost..." In the Chang 'an New Media Center of Chongqing North Station, the anchor introduced Chang 'an New Energy Vehicle to the live broadcast. The total number of viewers in the live broadcast room reached 10,000 and the number of interactions exceeded 1,000.

Through live broadcast, Changan Automobile provides consumers with vivid car display, professional car purchase consultation and online services, while Bora New Media provides all-round and high-quality new media comprehensive marketing services for automobile manufacturers.

"Promote the cooperation between Bora New Media and Chang 'an Automobile to set up a brand new media marketing center in Chongqing North Station to broaden the publicity channels in the form of live broadcast, which is conducive to speeding up the creation of automobile culture IP and helping the export of" Made in Chongqing "and" Made in Liangjiang "automobile products." The relevant person in charge of the production and transportation company said.

Chang'an New Media Center at Chongqing North Railway Station

The cooperation between Bora New Media and Chang 'an Automobile is a win-win measure for the production and transportation company to further make good use of the existing resources of Chongqing North Station. In June this year, Chongqing North Station completed the entry of Bora's new media brand, which strongly promoted the integration of Chongqing's automobile industry and live broadcast economy and contributed to the innovative marketing mode of automobiles.

In fact, whether it is the "Happy Platform" cultural tourism and cultural creation project or the Chang'an New Media Center project, it is a vivid practice for the production and transportation company to continue to carry out the "three capital" revitalization work. This commercial "new business card" of Chongqing North Station has re-planned the commercial space in front of Chongqing North Station, turning the "stock" of idle assets into "increment" of development, injecting new vitality into urban space, providing a new path for industrial transformation, providing a new example for asset revitalization, and making solid progress in the reform of "three tackling key problems and one revitalization.

In the next step, the production and transportation company will work with Tiangong Street and the Integrated Management Bureau of North Railway Station to jointly create a "consumption circle around North Railway Station" to provide tourists with a full range of "food, accommodation, travel, entertainment and shopping" services of "romantic two rivers and happy platforms", making it the first stop and first choice for consumers to travel and shopping experience.