In early summer, the New City Movement is as hot as the temperature. In Cuntan International New City Fashion Consumption Zone C33 Fashion Industrial Park (C33 for short) indoors and outdoors, even in the sports space on the roof, people can often see lively sports scenes.

Here, squash, Lu Chong, Frisbee, waist flag rugby, plate tennis and other fashionable emerging sports are rapidly popular among young people. To explore and create a new type of sports space in high quality cities to meet the needs of diversified sports has become an important part of promoting the development of urban fashion sports industry.

Photo by Xie Ping, C33 Fashion Industrial Park

Hot: Sometimes you can't even book a place.

In the evening, C33 cloud arena, a frisbee "novice bureau" brought together more than 20 young people from different industries. "In order to show their skills in this venue, almost everyone signs up one week in advance. Even so, they still need to grab places when the event is most popular. If they can't, they have to be equal". At this point, several contestants began to warm up and learn basic passing and receiving techniques.

Hold the disc in one hand, bend the knee slightly, stand firm on the axis foot, take a big step to the left with the other leg to form a bow and arrow step, turn the body, bend the arm along the body at the same time, then throw the disc out with the wrist force, one side of the disc runs and jumps, following the Frisbee rotating in the air, and once the two hands are connected, a basic pass and catch is completed.

Frisbee is a group activity that combines basketball, football and rugby. I saw that the young players on the field were divided into two teams, constantly running, jumping... Full of sweat intertwined with laughter, only looking forward to being able to firmly receive the plate in the opponent's scoring area.

Cloud Arena View Permeable

"Good plate! Good plate!" Cheers echoed through the summer night. New city sports fire, competitive venue operators feel the most obvious. "More and more young people are beginning to play trendy sports such as Frisbee, rugby, and offensive and defensive arrows. For this reason, the number of people renting venues has also increased. Some clubs with mature operations and stable members have also formed fixed and long-term relationships with the arena. Cooperative relationship." Yin Xiaoyin, head of the cloud arena, said.

According to reports, when C33 was put into use, the series of sports venues were mainly youth training. Now, the new city sports have further enriched the scene of the use of the venue, and occasionally there will be cases where the venue cannot be booked.

Exploration: A New Way of Socializing for Young People

In C33, the Atomic Box Squash Club never worries about "drainage", because in the eyes of many squash lovers, the sport is a strong social and interactive game-in a semi-closed room, two players hit the ball against the wall in front of them with rackets respectively, and the opponent needs to catch the ball bouncing back from the wall and hit the wall again.

Atomic Box Squash Club

Today, new urban sports such as Frisbee and squash have become a new way of socializing among young people. They usually have the characteristics of low threshold, people-friendly equipment, simple and easy to learn rules, advocate "non-collision", and are more playable and entertaining.

"Free running on the field at the same time, can harvest a large number of friends." Young Fu Li, who experienced Frisbee for the first time, felt particularly relaxed and comfortable. As a result, she immediately signed up for the next activity, hoping to find more sports "rides".

The Mist Arena is well known in the industry.

In most of the new urban sports activities, the team photographers will actively capture the moments of everyone running and jumping, and share them widely. As a result, there is more and more content about the trendy movement on social media.

"Young people are passionate about novelty and are generally eager to share, and want to have a distinctive personality label. The New City Movement is perfect for taking photos and films, which is a good way to meet everyone's needs for online social expression, and through the sharing of sports content, people are also able to find some sense of identity." Analysis by Hou Yong, head of C33 Fashion Industrial Park.

In his view, C33 is an offline sports entertainment social gathering place that carries different theme items. With the help of popular variety shows, social platforms and celebrity reputation, C33 has become a quality place for many young people and sports talents who love sports, sunshine and photography to "escape" the network and enter offline social activities and meet new friends.

Insight: young people love is fashion

"Young people love fashion!" In the interview, Hou Yong repeatedly mentioned this sentence. He believes that for what is the new urban movement? What is the fashion movement? Everyone has a different understanding, and the fundamental is to let the young group have a good experience, the formation of differentiation.

Continuously attracting high-quality cities to enter the "tide movement" project is the active exploration of C33 fashion industrial park to embrace young consumer groups. Hou Yong believes that C33 needs to work hard and for a long time to achieve more lasting fashion expression and attract more young people to clock in.

For example, explore and create a batch of new scenes of "fashion aesthetics with local characteristics and popular themes", and introduce a batch of theme games that not only meet the consumption level of young people but also save time; For fashion sports, immersive theaters, interactive workshops, exhibitions, etc. will be matched to enable young people to experience the unique charm of fashion culture. Differentiated IP, the development of immersion night performance, creative night shopping, colorful night exhibition and other "night economy", trigger universal communication and global traffic.

Multi-format of C33 Fashion Industrial Park

"C33 uses the" human touch "of the park to satisfy the" life flavor "of young people, uses its heart and emotion, and applauds it." Liu Jin, deputy general manager of the production and transportation company, said that relying on the improvement of city quality, it will further develop the fashion economy of Cuntan International New City fashion consumption area, introduce high popularity, new fashion, open and innovative formats, help Liangjiang New District to build a fashionable life scene suitable for living, business, music, tourism and business, and contribute to the construction of an international, green, intelligent and cultural modern city, New Landmark and new highland of industrial development ".